Foundations of Commerce

This eTextbook is geared toward college students taking their first business course. It is not intended to replicate a traditional textbook or to provide a comprehensive treatment of the included topics; instead, the aim is to provide a streamlined, engaging, and interactive introduction to topics students will explore more deeply in future coursework, with the goal of introducing them to foundational concepts in business and helping them understand the "bigger picture" of the business world. 

Note: Because this eTextbook incorporates a number of interactive components, it is intended to be used online rather than in PDF or hardcopy format. While a PDF version of this eTextbook is available for download, this download does not include the interactive content that is essential to this resource, and the PDF version may reflect minor formatting issues.

Hoopes, C. (2024). Foundations of Commerce. https://pressbooks.library.virginia.edu/foundationsofcommerce/